Enough of the buzzwords - copywriting is essentially the written content that you find on a variety of digital outlets. It’s primarily used for the purpose of advertising, and is your best bet when it comes to the power of persuasion. Acting as a gateway between your company and your client, innovative copy is the most authentic way of tugging your customers heartstrings. They’ll be calling you up for a date in no time - be sure to wear your finest shoes.
But copywriting goes far beyond what you just see on this page - it is the foundation to everything you read, like direct mail pieces, taglines, online advertisements, scripts, brochures - the list could go on (but we’ll stop it here, just for you). But it isn’t as simple as it seems; copywriting is both a science and an art. Why sign up for a generic weekly newsletter when you can sign up to the weekly buzz? It sounds more appealing, doesn’t it?
Our in-house copywriters live and breathe words. They’re adamant that wordsmithery should be considered a legitimate title for the type of work that they do; whilst blacksmiths create objects from steel, wordsmiths create experiences from words. Our writers don’t just geek out at good puns, they are also experts in the field of marketing, giving them a distinct edge when it comes to creating copy that inspires action.