It might sound simple, but in reality, the act of conversion requires a plethora of experience, insight, and talent. That’s why every website designed by Return On Click is architecturally formulated with this in mind, using our knowledge to create something that gives your business enlightened, tangible results. Through the use of site statistics, industry insight, consumer behaviour, user experience data, and conversion path marketing, we create web experiences that are forward thinking, accelerating your business to success.
Having a website you like is great; having one that actually works is better. Designed to function seamlessly and effortlessly for users, we utilise the latest cutting edge technologies to provide our clients with a website that do what websites should be doing - converting visitors into paying customers. No, we’re not wizards - we’re just really good at what we do. This is because our expertise isn’t centred around outdated industry assumptions or theories; we use data to create user interfaces that are goal oriented, carefully curating the ultimate online customer experience.
We get satisfaction from digging really deep into the mind of the customer behind the computer screen; no, it isn’t telepathy - it’s our relentless desire to use only the most advanced of technologies to convince visitors to convert into paying customers. Our conversions don’t come from opinions, they come from intensive research, metrics, and testing.
After running hundreds, and studying thousands of campaigns, we have leveraged our knowledge with the latest advancements in behavioural analytics, eye tracking, and conversion path optimisation, ensuring your visitors are converting into actual dollars in your pocket. Like a good friend, we stick to our promises - so when we say we’re going to get you results, we will use all the tricks in the book.
When analysing high converting traffic, it is important to understand that your conversion rate is first and foremost determined by the quality of your traffic. The right type of traffic makes all the difference and so we pay attention to 3 critical metrics: the number of conversions, the average revenue per conversion and the conversion rate per lead source.
In a rapidly evolving business landscape, the need to measure digital marketing success as efficiently as possible has now become a top priority for businesses in any industry. It is important to understand which data and metrics are required in order to determine what is actually affecting the bottom line. The goal is to be continuously converting the highest quality leads for the lowest cost per conversion.